Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to offload a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team boss and CEO if the sale goes through.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who each also own a third of the company.

A Mercedes spokesperson stated: "We will be making no official statement on the matter. The management structure of Mercedes F1 will remain unchanged, and each shareholder are fully committed to the ongoing success of the brand in F1."

Valuation Growth

This arrangement would represent a substantial rise in worth of the Mercedes team after Ineos acquired its stake for £208 million in 2022.

This surge reflects the growth in market values of F1 teams recently due to the growing popularity of Formula 1 globally.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted last summer and earned over $630 million (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports film to date.

Current Standings

The Mercedes team are second in the constructors' championship, behind McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix this year and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Heather Russo
Heather Russo

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