Must A Wannabe Influencer Pal Stop Using People for Material?

The Prosecution: Beth

At times she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

My best friend of a decade, Marielle, calls herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her create material.

I appreciate that Marielle has supported me with my design career, but I resist our connection to become merely a tally of favours. I don't believe she’s fake or inauthentic, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me laughing with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or shared for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on social platforms who execute that style of informal, self-made content creation.

Creating content is my interpretation of living actively: noticing the nuances, posting them with an viewership that values the art behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my method of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That isn't blackmail, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the work we make together can get us: an opening. I understand not all people enjoys being filmed, but often unplanned moments is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but companions help each other in minor capacities. I thought recording a short video here or there would be fun for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors lively and enjoyable. I never force her to take part in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our time together.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I get that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn't imply all those around her is willing material. She must to respect her friend's personal space.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everybody. It’s nice she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your relationship. Create some real memories, where genuine feelings are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she's on the job. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Heather Russo
Heather Russo

Liam is a film enthusiast and tech blogger who loves reviewing the latest streaming content and sharing tips for movie lovers.